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3 Ways to Know if a Member is About to Cancel

Posted by Calley Belcher on Jul 18, 2017 2:40:47 PM

No, we (unfortunately) can’t see the future, but we do have the power of reading data, and the data shows that there are signs pointing to when a member is going to cancel.

Cancellations are a struggle for every fitness business owner, especially those with short term agreements who see high turnover. Knowing the signs that lead to cancellations will help you increase retention and decrease the number of members you lose each month.

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Topics: Retention

Think snail mail marketing is dead? Think again.

Posted by Club OS on Jul 6, 2017 2:07:36 PM

Ah, the art of attracting new clients or members and retaining the ones you have. With so many different methods of promoting your intro offer, new class, or teacher training it can feel completely overwhelming. Do you Tweet? Do you post to Instagram? Do you Snapchat? On top of that, every company under the sun is trying to capture people’s attention, so it can feel near impossible to make an impression. However, what if there was a neglected marketing method that, when used correctly and as part of a multi-touch marketing campaign, can yield results unlike any of the current “hot” methods?

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Topics: Sales Retention Marketing

July 4th planning for gyms and fitness businesses.

Posted by Club OS on Jun 22, 2017 11:52:41 AM

 

Independence Day in the United States is right around the corner, but have no fear as there’s still time to plan out some activities and promotions for your gym, studio, or other type of fitness business. In this guide we’ve tried to keep things simple and practical so that you can get whatever you decide to do planned out quickly - even though it’ll seem like you spent a lot of time preparing. Don’t worry, it’ll be our little secret. 😉

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Topics: Retention Marketing

How to Get Cancelled Members Back

Posted by Calley Belcher on Jun 16, 2017 4:13:07 PM

Cancelled clients are bound to happen. It’s unfortunate and can sometimes cause quite a headache for gym and studio owners. But what if you could make up for those headaches by getting your cancelled members back? Although not always the case, many people cancel based on reasons that have nothing to do with a negative impact the business had on them. It could simply be they didn’t use their membership enough, it wasn’t the right time financially, they were moving, or other personal reasons.

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Topics: Sales Retention

Encouraging Salespeople The Right Way

Posted by Calley Belcher on Jun 8, 2017 2:40:28 PM

“Selling should be fun!” How many times have we heard this? And although it’s partially true, it’s not always that way. Some days are slow, others are so busy you can’t keep up, and burnout happens to the best of us. When it comes to selling, each prospect should get the highest level of treatment, which can be hard when you have salespeople who aren’t fully invested every single day. So how do you keep the salespeople in your fitness business fresh, excited, and ready to take on every prospect that comes their way?

It starts with tapping into the true nature of a salesperson. Competition is a driving factor in the way salespeople think, and when you harness that drive and use it to create a more fun, exciting work environment, you inherently see higher sales numbers. When it comes to sales, happy employees = more output = more memberships sold. But how can you really harness the power of a sales person’s natural competitiveness? Start an ongoing, monthly (or whatever works best for you) sales competition! 

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Topics: Sales

Not sure about Yelp? We can help.

Posted by Club OS on Jun 5, 2017 4:21:27 PM

According to Yelp, 98% of Yelp users have made a purchase at a business they’ve found on Yelp. That’s a number that can’t be ignored, so we think it’s pretty important to take control of your Yelp page so that you can make updates and add as much relevant information as possible. Even if you’ve already claimed your Yelp page, this blog can give you some tips and advice on how to make the most of it so that the right people are finding you as easily as possible.

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Topics: Marketing

How to Take Great Gym & Fitness Business Photography

Posted by Club OS on May 23, 2017 2:00:00 PM

Chances are, you already have some photos on your gym, yoga studio, or other fitness business website. However, with all the other million things fitness business owners have to take care of, it’s understandable that something like photos wouldn’t get much attention.

Like a lot of things in life, it’s easy to assume we can DIY the “simple” tasks like taking photos, and while that’s definitely possible with some planning and the right equipment, it can end up costing you more than if you’d just have hired a professional. In the following blog post we’ll give you some tips on DIYing your gym or studio’s photos while also providing some insight on the benefits of hiring a pro.

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Topics: Marketing

FREE DOWNLOAD: Referrals, Retention, And How They Work Together To Make Your Fitness Business More Money

Posted by Calley Belcher on May 18, 2017 10:24:00 AM

Everyone hears that referrals and retention are important, but does anyone actually know why?  Club OS and Perkville have teamed up to give you an in-depth look at why referrals and retention are necessary, how to run the right campaigns, and how to increase revenue using your current members.

When creating campaigns to run in your gym, creativity and consistency work together to increase the number of referrals you receive. To help you get started on running referral campaigns or to spark some simple creativity to add to your current referrals workflow, we have created some ideas you can start using today. For a more in-depth look beyond what is in this blog, download our e-book.

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Topics: Sales Retention

The Top 4 Gym & Fitness Business Podcasts

Posted by Club OS on May 11, 2017 2:25:10 PM

The gym and fitness business world moves fast. If you think that’s the understatement of the year then this blog is for you. Because we know how difficult and time consuming it can be to stay on top of all the latest gym and fitness business industry news and trends, we decided to put this list of industry podcasts together.

These podcasts aren’t about eating right or how to squeeze in those last few reps, they’re focused on running a gym or fitness business. Between the four of these podcasts they cover a full spectrum of fitness business related topics such as retention, increasing revenue, the latest in software, interviews with important industry voices, and more.

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Topics: Insider

How to Get Your Gym or Fitness Business on Apple Maps and Bring in More Clients

Posted by Club OS on May 3, 2017 2:55:50 PM

Note: This is a continuation of our mapping series. Be sure to check out our blog on Google Maps as well.

On January 9, 2007, Apple announced the iPhone. Fun Fact: It’s technically just “iPhone.” As in, “yada yada yada, Apple announced iPhone.” In the 10+ years since that announcement, Apple has sold 1,000,000,000+ iPhones.

While not all of those 1 billion iPhones can run Apple Maps, the majority of those still being used today certainly can. And let us not forget that Apple Maps is also available on iPad, Apple Watch, and Mac computers. With that high of a potential user base, Apple Maps is not something you should ignore. With this blog we're going to make sure all of those happy Apple Maps users can easily locate your business and also see some great photos and reviews.

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Topics: Sales Marketing