According to Yelp, 98% of Yelp users have made a purchase at a business they’ve found on Yelp. That’s a number that can’t be ignored, so we think it’s pretty important to take control of your Yelp page so that you can make updates and add as much relevant information as possible. Even if you’ve already claimed your Yelp page, this blog can give you some tips and advice on how to make the most of it so that the right people are finding you as easily as possible.

Chances are, you already have some photos on your gym, yoga studio, or other fitness business website. However, with all the other million things fitness business owners have to take care of, it’s understandable that something like photos wouldn’t get much attention.

Like a lot of things in life, it’s easy to assume we can DIY the “simple” tasks like taking photos, and while that’s definitely possible with some planning and the right equipment, it can end up costing you more than if you’d just have hired a professional. In the following blog post we’ll give you some tips on DIYing your gym or studio’s photos while also providing some insight on the benefits of hiring a pro.

Everyone hears that referrals and retention are important, but does anyone actually know why?  Club OS and Perkville have teamed up to give you an in-depth look at why referrals and retention are necessary, how to run the right campaigns, and how to increase revenue using your current members.

When creating campaigns to run in your gym, creativity and consistency work together to increase the number of referrals you receive. To help you get started on running referral campaigns or to spark some simple creativity to add to your current referrals workflow, we have created some ideas you can start using today. For a more in-depth look beyond what is in this blog, download our e-book.

The gym and fitness business world moves fast. If you think that’s the understatement of the year then this blog is for you. Because we know how difficult and time consuming it can be to stay on top of all the latest gym and fitness business industry news and trends, we decided to put this list of industry podcasts together.

These podcasts aren’t about eating right or how to squeeze in those last few reps, they’re focused on running a gym or fitness business. Between the four of these podcasts they cover a full spectrum of fitness business related topics such as retention, increasing revenue, the latest in software, interviews with important industry voices, and more.

Note: This is a continuation of our mapping series. Be sure to check out our blog on Google Maps as well.

On January 9, 2007, Apple announced the iPhone. Fun Fact: It’s technically just “iPhone.” As in, “yada yada yada, Apple announced iPhone.” In the 10+ years since that announcement, Apple has sold 1,000,000,000+ iPhones.

While not all of those 1 billion iPhones can run Apple Maps, the majority of those still being used today certainly can. And let us not forget that Apple Maps is also available on iPad, Apple Watch, and Mac computers. With that high of a potential user base, Apple Maps is not something you should ignore. With this blog we're going to make sure all of those happy Apple Maps users can easily locate your business and also see some great photos and reviews.

According to emarketer.com, in 2017, the average US adult will spend 2 hours, 25 minutes per day using mobile apps. That’s an increase of 10.3% from 2016 and a heck of a lot of time per day that they could be staring at your company’s app instead of having another round of Angry Birds.

Often times, the most detailed parts of a sales process make the biggest impact. Although it takes some time to create these processes, they pay off in terms of membership sales and ancillary revenue. That is why we created a Follow-Up Cadences E-Book to help you and your sales team master the art of lead nurturing. The three types of prospects you should be following-up with include leads, guests, and members. Yes, we even count members as potential prospects for up selling opportunities.  

If you’ve been looking for ways to get more people into your gym, yoga studio or other type of fitness business, one of the easiest, most powerful, and yet often overlooked methods is ensuring you have a presence on Google Maps.

However, getting your business listed, or even updating existing information, isn’t as straightforward as you might imagine. This guide will show you exactly how to make sure your business is represented on Google Maps in your geographic area as well as what information your listing should contain. So grab your compass (optional) and join us on this Google Maps adventure.
 

We all get lucky every now and then, a lead walks in the door ready to buy a membership or purchase classes no matter the cost or what’s included. Wouldn’t it be a dream if all leads were that way? Sigh. But, since we live in reality and understand the ins-and-outs of the health and fitness world, we know it can take more ground work to turn a lead into a member.

So what is the easiest way to turn a lead into a member? That is the million dollar question. Although some people may give you a magical one sentence answer, the honest answer is that it involves a mix of different communication methods, and finding the ones that work for you.