Despite email marketing being a proven tool for communicating with members, often club owners still feel apprehensive about using it. This aversion to email marketing limits a club’s ability to connect with its members and capitalize on opportunities. A recent Yodle survey found that far more respondents are open to receiving communication from businesses, like helpful tips, appointments reminders, and invitations to events, than actually receive these kinds of contacts. Here are 5 common misconceptions of email marketing:
If you’re looking to increase your club’s revenue, pursuing new leads may seem like the quickest way. However, your current members can be easier to tap and provide a reliable revenue source. Unlike new leads, you don’t have to ‘sell’ your club to members, they’ve already acknowledged the value your business provides them by purchasing a membership. Deepen your club’s relationship with these members, while enhancing their overall experience, through personal training (PT) and group training.
Here are three ways to jumpstart your PT and group training sales: