As a salesperson, you understand the value of each and every contact method. Email is less invasive and a little more casual. Phone calls give you the opportunity to grab someone’s attention and know they are hearing you and your message. So where does texting fit in? Right in the middle. Texting is the perfect middle lane between a passive email and a potentially invasive phone call. Each contact method has their respective time and place, but if you aren’t using texting as an option, you are leaving money on the table.
Despite email marketing being a proven tool for communicating with members, often club owners still feel apprehensive about using it. This aversion to email marketing limits a club’s ability to connect with its members and capitalize on opportunities. A recent Yodle survey found that far more respondents are open to receiving communication from businesses, like helpful tips, appointments reminders, and invitations to events, than actually receive these kinds of contacts. Here are 5 common misconceptions of email marketing: