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Marketing & Sales Tech Stack

Posted by Calley Mitchamore on Mar 26, 2019 7:00:00 AM


As most fitness business owners, managers, or even entry-level staff members know, sometimes it can feel like the only way to get something done is to do it yourself. However, even the most productive and effectively staffed fitness business can benefit from modern software. Of course, sometimes implementing new software can feel like you’ve taken on a new job without seeing much benefit. That’s why we’ve compiled this list of our favorite, proven-to-be-helpful tools.

Some software, like Club OS, has been built specifically for fitness businesses while other software is built for a broader professional audience (though still focused on the behind-the-scenes of running a business). Most of these tools are used by the Club OS marketing team as well as countless of our own customers from gyms with hundreds of employees, to smaller single-location businesses with a handful of employees. No matter your business size, these are the tools you need by your side. They’ll potentially bring you more revenue and more time in the day.



Buffer: “Social media management for businesses and teams. Buffer for Business is a better way to schedule your content, measure performance, and collaborate with your team on social media.”

If you’ve ever tried to manually manage all of your social media accounts, you may have quickly learned how time consuming it can be. And if you’ve been successful in manually managing your social media that may mean there’s room for improvement as it shouldn’t be something you can manually do everyday without it eating into time that can be better spent elsewhere. Plus, even if you’re doing it manually you may not be getting the data and insights that software like Buffer can provide.

Do you know which of your social posts are the most successful? If not, how can you know what to post more of? That’s why using Buffer can not only save you time, but also provide valuable data that you wouldn’t otherwise have access to.

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What it helps with:

● Schedule your social media posts in advance

● Collect valuable metrics that lets you know how successful each post has been

● What days you should post

● What times you should post

● What you should post

● Shortens any URLs you share which makes them more “clickable” and also provides the method for tracking attribution (i.e. where the person clicked the link that got them to the page you linked to)

Price: Free or $10/mo for expanded analytics

Ease of use: Beginner to Moderate

Pro Tip: Running a business or handling sales all day doesn’t leave a ton of time to post the latest promotion, so plan ahead and schedule your month out on one day, then you don’t have to think about it for the next month!


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Google Analytics: “Turn insights into action. Get stronger results across all your sites, apps, and offline channels. Google Analytics Solutions offer marketing analytics products for businesses of all sizes to better understand your customers.”

You may already be using Google Analytics to track your web traffic, but whether you are already using it or not, there is always something new to learn. This is a great tool to understand exactly what demographics you are reaching and how that translates to your business. You can find basic information like age, gender, the device they’re using to view your website, and even what location they’re viewing your website from.

This is necessary information to have when developing a marketing or sales plan that works. For example, if 80% of the people reaching your website are women between the ages of 20-30, you would want to use images and text that is more geared toward a millennial woman.

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For a more in-depth look at how your prospects or members are interacting with your website, you can look at their original source, which means where people are coming from that found your website. Some potential sources include social media, Google search, referrals from other websites, and more. This is a good indicator of where to put the most effort when advertising.

What it helps with:

● Find out who’s visiting your website

● What web browser they’re using (this is important if your website doesn’t look good in that browser)

● Whether they’re using a mobile device or desktop computer (hint: mobile is very important, even more important than desktop nowadays)

● How long people are spending on your website (more time is better, less time may count as a “bounce” which is not good)

● See which web pages are the most popular

Price: Free

Ease of use: Moderate to Advanced

Pro Tip: Don’t waste your time checking your Google Analytics every single day. This is one of those softwares that you can check once a month and see if there are any new insights you can pull. If you spend extra money on advertising that month, check your results at the end of the month.



Netpulse: “Fitness is Going Mobile. Thousands of health clubs have launched custom-branded mobile apps by Netpulse, and the results are in: engaged members and increased club revenue.”

In a world where mobile reigns supreme, having an app for your business is absolutely necessary. It’s very rare for a fitness business to have a team of app developers and even if your cousin knows a person who knows a developer that helped build MySpace, that doesn’t mean they’ll be able to build you an app that gives you what your business needs. That’s where NetPulse comes in.

Not only can you create an app full of class schedules and information about your club, you also allow your members to track their workouts and goals in the app. This is really helpful for your personal trainers when they have multiple clients and a busy schedule. Having the member’s goals right in the app also helps your members stay more accountable which equals better retention for your business.

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With Netpulse, you can also increase your retention and referral rates in other ways, too. Members can send referral requests directly from the app, or join different fitness competitions that you’re running. Competitions help dramatically increase retention rates as it keeps your members interacting with your business and within your custom app. Netpulse also allows you to send geo targeted messages to customers, meaning you hit them with the right message at the right time. In all, Netpulse allows you to have a branded app for your business, without the hassle of creating it yourself.

What it helps with:

● Brand positioning and exposure

● Retention - Your app will live on your member’s phone

● Referrals

● Club check-in - Your app becomes their access to your facility

● Communication via push notifications

Price: Contact Netpulse for Pricing

Ease of use: Beginner (Netpulse will assist you)

Pro Tip: Run fitness challenges or group challenges through the app. People are more likely to jump into a competition if they don’t have to stand up in front of a group of people. Send motivating messages, new workout ideas, and watch your members reach their goals!

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Perkville: “All in one referral and rewards program with a social component”

Perkville is a software that allows you to retain your members through rewards and grow your business with referrals. Perkville is unique in that it gives your members “points” every time they come in, attend a class, refer a member, and more. The great part about using a points system like Perkville is that it keeps your members engaged. After they reach a certain number of points, they can win prizes like free swag (water bottle, towels, t-shirt), or even a free month or two. The prizes are entirely up to you.

With higher engagement comes better retention. Plus, with Perkville, you’re turning the normal sales funnel upside down. Instead of trying to attract as many new leads as possible, you’re going to be attracting less, but incredibly qualified, leads to your business. This is due to the social component of Perkville. Your members, who you already love, will be actively sharing information about your business on their social media accounts because they want to share the love and win some awesome stuff from you. And just like when it comes to hiring great employees, it’s easier to find amazing new members if they’re referred by the members you already have. You can create a cycle of awesome referrals!

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Another huge perk of Perkville (get it?) is the ability to customize their plans to fit your business. They integrate with a lot of big names in the industry such as ABC Financial and of course, Club OS. Perkville fits into your current processes, but brings them to a whole new level of success.

What it helps with:

● Brand exposure

● Attracting members or clients similar to those you already have

● Retention by rewarding your members for their referrals

● Creating a points system for your members

Price: Contact Perkville for Pricing

Ease of use: Beginner to Moderate

Pro Tip: Grow your gym or studio’s reach with their social media rewards program. If your members tweet about your business or post on Facebook tagging your business, they can get Perkville points. Not only does this help engage your current members, but it generates more reach on social media.


Creative Market: “Ready-to-use design assets from 24,875 independent creators. Graphics, fonts, themes, photos and more, starting at $2!”

Creative Market is a great outlet for fitness businesses to use when you don’t have an in-house designer. A lot of the designs are less than $15 and you can reuse them over and over again if you buy the correct licensing package.

There are thousands of fitness themed packages that you can download and use for pamphlets, banners, postcards, your website, social media, and more. Just simply search a keyword that matches your business such as “fitness” or “gym” or “yoga” and you will find something that works for you! This is a great way for you to have professional looking content without having to pay a designer to come in and create it all for you.

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What it helps with:

● Creating or improving your brand

● More content for social media, blogging

● Direct mail postcards

● Images you can use for your website

● Having professional designs without the need of a professional designer (note: you will still need access to a design program like Adobe Illustrator to customize certain items)

Price: Each design is priced differently, usually between $5-$25. If creating a flyer or web design for a single project, you only need to purchase a standard license. Read up on the license requirements here.

Ease of use: Beginner

Pro Tip: Pick two to three different designs you like the most and stick with them. To build your brand, your design has to be consistent and easy to recognize. If you start downloading all sorts of fonts, colors, and images, it can be hard to tell what your brand really is.

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Adobe Spark: “A one-stop content shop for creating and sharing visual stories that will wow your audience on any device.”

Adobe Spark is a service that is similar to Creative Market, but you can actually create the content within their platform, you don’t have to download it and go create it yourself somewhere else. For example, they have options to create a new post, a new page, or a new video. Once you choose what you want to create, it’s as simple as dragging and dropping. You can add in your brand colors, logo, and copy to make it specific to your gym or studio.

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You can use these videos, posts, or landing pages to announce sales, promote upcoming events, promote your gym or studio through advertising, and more. Having a professional and unique design at your fingertips allows you to spend more time on what you love, actually working in the gym.

What it helps with:

● Brand exposure

● Professional social media images

● Quick design

● Easy-to-create videos (note: video is great for generating new business)

Price: There is a free plan and an upgraded plan for $9 per-month.

Ease of use: Beginner to Moderate

Pro Tip: Make it easier on yourself by adding your brand into Adobe Spark. Once you login with a free account, you can click “Add Your Brand” in the top left corner. This allows you to add a font, color, and logo so that every image you pick from then on includes your branding. (You can only do this with the $9 account, but we think it’s more than worth it.)

CLUB OS Compressed

Club OS (Obviously): “Sell More. Do Less. The software you need to convert leads, retain customers, and up-sell additional services in your health club or studio.” We help turn prospects into member and members into advocates. 

We couldn’t give you a tech stack without mentioning Club OS. When you think of a marketing and sales platform for gyms or fitness businesses, Club OS is the leader in the industry. Setup an automated follow-up schedule, meaning you schedule your email and text follow-ups, and they automatically go out to your prospects at your specified time.

In addition to follow-ups, you can create and manage email campaigns to prospects and members, schedule the availability of your staff, and grow your business using text messaging. One of the most important Club OS features for general managers or owners is the ability to report on all of the activity happening in your gym or studio. You can pull a customized report based on your membership sales, follow-up activity, delinquencies, and more each week, month, or year. All of the data you could want is at your fingertips.

What it helps with:

● Automating much of what you’re already doing, or should be doing, with your sales and marketing activities

● Works while you sleep

● Provides a birds-eye view of what’s going on day-to-day

Price: Contact us for pricing

Ease of use: Beginner to Moderate (just depends what you need, we can help!)

Pro Tip: Club OS is currently trusted by over 3,000 fitness businesses, gyms, and studio businesses just like yours.

Don't overlook one of the most powerful business tools: Google Search. Boost your gym or studios' online visibility with our Growing Your Google Presence e-book

Topics: Sales Marketing


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