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Upselling Vs. Cross-Selling (yes, they're different): How to Do Both At Your Gym or Fitness Business

Posted by Andy Miles on Oct 12, 2017 4:15:42 PM

 

At their core, both upselling and cross-selling are about providing your gym members and gym prospects information on relevant services, products, events, and more that in-turn provide value to both parties. Whether you’re looking to drum up new business, or engage with your current members, both upselling and cross-selling are vital to continuously growing the lifetime value of each member.

You may be asking yourself, “upselling AND cross-selling? I thought those were the same thing!” Well, if that’s what you’re thinking then you can take comfort in knowing that you’re not wrong. As terms, upselling and cross-selling are often used interchangeably, but they are definitely different and it’s in knowing these differences that will allow you to have a real strategy behind your gym’s upselling and cross-selling efforts.

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Topics: Sales

New Download: A marketing planner just for gyms and fitness businesses.

Posted by Andy Miles on Oct 5, 2017 3:25:05 PM

“Plans are of little importance, but planning is essential.”  - Winston Churchill

Sir. Winston Churchill has a point, especially when applied to marketing. It's great to have a marketing plan, but it's just as important to stay flexible with your marketing initiatives. If you’ve ever planned or organized a marketing campaign for your gym business, you know how quickly it can go from “fun idea” to “help, this is my life now.” So how does a gym or fitness business achieve the marketing results of a highly organized and effective marketing team? Make a robust plan that's broken down by months and weeks, but that also remains easy to read, flexible, and provides actionable insights.

Our Ultimate “Get @#$% Done” Marketing Planner for Gyms and Studios comes from our desire to solve a problem we were having with our own marketing here at Club OS: We simply couldn’t keep track of all the various options we had, campaigns we wanted to try, or when we wanted to try them.

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Topics: Sales Marketing

Why Voicemail is Killing Your Business

Posted by Calley Belcher on Aug 3, 2017 4:05:20 PM


If you call a restaurant to make reservations, and they don’t answer, what is your immediate reaction? Maybe call back, but in more cases than not, you move on to the next restaurant who will answer your phone call and take your reservation. The same principle goes for the fitness industry.  There is no shortage of nice gyms or studios to attend, so if you or your salespeople miss the phone call, you could very likely be losing that potential revenue to the next business down the street.

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Topics: Sales

Think snail mail marketing is dead? Think again.

Posted by Andy Miles on Jul 6, 2017 2:07:36 PM

Ah, the art of attracting new clients or members and retaining the ones you have. With so many different methods of promoting your intro offer, new class, or teacher training it can feel completely overwhelming. Do you Tweet? Do you post to Instagram? Do you Snapchat? On top of that, every company under the sun is trying to capture people’s attention, so it can feel near impossible to make an impression. However, what if there was a neglected marketing method that, when used correctly and as part of a multi-touch marketing campaign, can yield results unlike any of the current “hot” methods?

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Topics: Sales Retention Marketing

How to Get Cancelled Members Back

Posted by Calley Belcher on Jun 16, 2017 4:13:07 PM

Cancelled clients are bound to happen. It’s unfortunate and can sometimes cause quite a headache for gym and studio owners. But what if you could make up for those headaches by getting your cancelled members back? Although not always the case, many people cancel based on reasons that have nothing to do with a negative impact the business had on them. It could simply be they didn’t use their membership enough, it wasn’t the right time financially, they were moving, or other personal reasons.

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Topics: Sales Retention

Encouraging Salespeople The Right Way

Posted by Calley Belcher on Jun 8, 2017 2:40:28 PM

“Selling should be fun!” How many times have we heard this? And although it’s partially true, it’s not always that way. Some days are slow, others are so busy you can’t keep up, and burnout happens to the best of us. When it comes to selling, each prospect should get the highest level of treatment, which can be hard when you have salespeople who aren’t fully invested every single day. So how do you keep the salespeople in your fitness business fresh, excited, and ready to take on every prospect that comes their way?

It starts with tapping into the true nature of a salesperson. Competition is a driving factor in the way salespeople think, and when you harness that drive and use it to create a more fun, exciting work environment, you inherently see higher sales numbers. When it comes to sales, happy employees = more output = more memberships sold. But how can you really harness the power of a sales person’s natural competitiveness? Start an ongoing, monthly (or whatever works best for you) sales competition! 

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Topics: Sales

FREE DOWNLOAD: Referrals, Retention, And How They Work Together To Make Your Fitness Business More Money

Posted by Calley Belcher on May 18, 2017 10:24:00 AM

Everyone hears that referrals and retention are important, but does anyone actually know why?  Club OS and Perkville have teamed up to give you an in-depth look at why referrals and retention are necessary, how to run the right campaigns, and how to increase revenue using your current members.

When creating campaigns to run in your gym, creativity and consistency work together to increase the number of referrals you receive. To help you get started on running referral campaigns or to spark some simple creativity to add to your current referrals workflow, we have created some ideas you can start using today. For a more in-depth look beyond what is in this blog, download our e-book.

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Topics: Sales Retention

How to Get Your Gym or Fitness Business on Apple Maps and Bring in More Clients

Posted by Andy Miles on May 3, 2017 2:55:50 PM

Note: This is a continuation of our mapping series. Be sure to check out our blog on Google Maps as well.

On January 9, 2007, Apple announced the iPhone. Fun Fact: It’s technically just “iPhone.” As in, “yada yada yada, Apple announced iPhone.” In the 10+ years since that announcement, Apple has sold 1,000,000,000+ iPhones.

While not all of those 1 billion iPhones can run Apple Maps, the majority of those still being used today certainly can. And let us not forget that Apple Maps is also available on iPad, Apple Watch, and Mac computers. With that high of a potential user base, Apple Maps is not something you should ignore. With this blog we're going to make sure all of those happy Apple Maps users can easily locate your business and also see some great photos and reviews.

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Topics: Sales Marketing

In Praise of Mobile Apps for Gyms and Fitness Businesses

Posted by Andy Miles on Apr 25, 2017 1:09:54 PM

According to emarketer.com, in 2017, the average US adult will spend 2 hours, 25 minutes per day using mobile apps. That’s an increase of 10.3% from 2016 and a heck of a lot of time per day that they could be staring at your company’s app instead of having another round of Angry Birds.

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Topics: Sales Marketing

FREE DOWNLOAD: Follow-Up Cadences For Your Gym or Fitness Business

Posted by Calley Belcher on Apr 18, 2017 11:13:13 AM

 

Often times, the most detailed parts of a sales process make the biggest impact. Although it takes some time to create these processes, they pay off in terms of membership sales and ancillary revenue. That is why we created a Follow-Up Cadences E-Book to help you and your sales team master the art of lead nurturing. The three types of prospects you should be following-up with include leads, guests, and members. Yes, we even count members as potential prospects for up selling opportunities.  

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Topics: Sales Retention