At their core, both upselling and cross-selling are about providing your gym members and gym prospects information on relevant services, products, events, and more that in-turn provide value to both parties. Whether you’re looking to drum up new business, or engage with your current members, both upselling and cross-selling are vital to continuously growing the lifetime value of each member.
You may be asking yourself, “upselling AND cross-selling? I thought those were the same thing!” Well, if that’s what you’re thinking then you can take comfort in knowing that you’re not wrong. As terms, upselling and cross-selling are often used interchangeably, but they are definitely different and it’s in knowing these differences that will allow you to have a real strategy behind your gym’s upselling and cross-selling efforts.