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Andy Miles

Recent Posts

Upselling Vs. Cross-Selling (yes, they're different): How to Do Both At Your Gym or Fitness Business

Posted by Andy Miles on Oct 12, 2017 4:15:42 PM


At their core, both upselling and cross-selling are about providing your gym members and gym prospects information on relevant services, products, events, and more that in-turn provide value to both parties. Whether you’re looking to drum up new business, or engage with your current members, both upselling and cross-selling are vital to continuously growing the lifetime value of each member.

You may be asking yourself, “upselling AND cross-selling? I thought those were the same thing!” Well, if that’s what you’re thinking then you can take comfort in knowing that you’re not wrong. As terms, upselling and cross-selling are often used interchangeably, but they are definitely different and it’s in knowing these differences that will allow you to have a real strategy behind your gym’s upselling and cross-selling efforts.

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Topics: Sales

New Download: A marketing planner just for gyms and fitness businesses.

Posted by Andy Miles on Oct 5, 2017 3:25:05 PM

“Plans are of little importance, but planning is essential.”  - Winston Churchill

Sir. Winston Churchill has a point, especially when applied to marketing. It's great to have a marketing plan, but it's just as important to stay flexible with your marketing initiatives. If you’ve ever planned or organized a marketing campaign for your gym business, you know how quickly it can go from “fun idea” to “help, this is my life now.” So how does a gym or fitness business achieve the marketing results of a highly organized and effective marketing team? Make a robust plan that's broken down by months and weeks, but that also remains easy to read, flexible, and provides actionable insights.

Our Ultimate “Get @#$% Done” Marketing Planner for Gyms and Studios comes from our desire to solve a problem we were having with our own marketing here at Club OS: We simply couldn’t keep track of all the various options we had, campaigns we wanted to try, or when we wanted to try them.

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Topics: Sales Marketing

Want to double the interest your gym gets on Google? Add a virtual tour.

Posted by Andy Miles on Aug 25, 2017 10:51:22 AM

It’s one thing to be found on Google Maps or a general Google search for “gym in [city name].” However, it’s another thing to allow potential members and clients the ability to go inside your facility before they even arrive. No, this isn’t a magic trick, it’s “Google Street View Virtual Tours” and in this blog we’re going to guide your through the basic “how’s” and “why’s” of creating your own indoor virtual tour for your Google business listings.

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Topics: Marketing

Think snail mail marketing is dead? Think again.

Posted by Andy Miles on Jul 6, 2017 2:07:36 PM

Ah, the art of attracting new clients or members and retaining the ones you have. With so many different methods of promoting your intro offer, new class, or teacher training it can feel completely overwhelming. Do you Tweet? Do you post to Instagram? Do you Snapchat? On top of that, every company under the sun is trying to capture people’s attention, so it can feel near impossible to make an impression. However, what if there was a neglected marketing method that, when used correctly and as part of a multi-touch marketing campaign, can yield results unlike any of the current “hot” methods?

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Topics: Sales Retention Marketing

Not sure about Yelp? We can help.

Posted by Andy Miles on Jun 5, 2017 4:21:27 PM

According to Yelp, 98% of Yelp users have made a purchase at a business they’ve found on Yelp. That’s a number that can’t be ignored, so we think it’s pretty important to take control of your Yelp page so that you can make updates and add as much relevant information as possible. Even if you’ve already claimed your Yelp page, this blog can give you some tips and advice on how to make the most of it so that the right people are finding you as easily as possible.

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Topics: Marketing

How to Take Great Gym & Fitness Business Photography

Posted by Andy Miles on May 23, 2017 2:00:00 PM

Chances are, you already have some photos on your gym, yoga studio, or other fitness business website. However, with all the other million things fitness business owners have to take care of, it’s understandable that something like photos wouldn’t get much attention.

Like a lot of things in life, it’s easy to assume we can DIY the “simple” tasks like taking photos, and while that’s definitely possible with some planning and the right equipment, it can end up costing you more than if you’d just have hired a professional. In the following blog post we’ll give you some tips on DIYing your gym or studio’s photos while also providing some insight on the benefits of hiring a pro.

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Topics: Marketing

The Top 4 Gym & Fitness Business Podcasts

Posted by Andy Miles on May 11, 2017 2:25:10 PM

The gym and fitness business world moves fast. If you think that’s the understatement of the year then this blog is for you. Because we know how difficult and time consuming it can be to stay on top of all the latest gym and fitness business industry news and trends, we decided to put this list of industry podcasts together.

These podcasts aren’t about eating right or how to squeeze in those last few reps, they’re focused on running a gym or fitness business. Between the four of these podcasts they cover a full spectrum of fitness business related topics such as retention, increasing revenue, the latest in software, interviews with important industry voices, and more.

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Topics: Insider

How to Get Your Gym or Fitness Business on Apple Maps and Bring in More Clients

Posted by Andy Miles on May 3, 2017 2:55:50 PM

Note: This is a continuation of our mapping series. Be sure to check out our blog on Google Maps as well.

On January 9, 2007, Apple announced the iPhone. Fun Fact: It’s technically just “iPhone.” As in, “yada yada yada, Apple announced iPhone.” In the 10+ years since that announcement, Apple has sold 1,000,000,000+ iPhones.

While not all of those 1 billion iPhones can run Apple Maps, the majority of those still being used today certainly can. And let us not forget that Apple Maps is also available on iPad, Apple Watch, and Mac computers. With that high of a potential user base, Apple Maps is not something you should ignore. With this blog we're going to make sure all of those happy Apple Maps users can easily locate your business and also see some great photos and reviews.

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Topics: Sales Marketing

In Praise of Mobile Apps for Gyms and Fitness Businesses

Posted by Andy Miles on Apr 25, 2017 1:09:54 PM

According to emarketer.com, in 2017, the average US adult will spend 2 hours, 25 minutes per day using mobile apps. That’s an increase of 10.3% from 2016 and a heck of a lot of time per day that they could be staring at your company’s app instead of having another round of Angry Birds.

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Topics: Sales Marketing