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3 Ways to Know if a Member is About to Cancel

Posted by Calley Belcher on Jul 18, 2017 2:40:47 PM

No, we (unfortunately) can’t see the future, but we do have the power of reading data, and the data shows that there are signs pointing to when a member is going to cancel.

Cancellations are a struggle for every fitness business owner, especially those with short term agreements who see high turnover. Knowing the signs that lead to cancellations will help you increase retention and decrease the number of members you lose each month.

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Topics: Retention

Think snail mail marketing is dead? Think again.

Posted by Andy Miles on Jul 6, 2017 2:07:36 PM

Ah, the art of attracting new clients or members and retaining the ones you have. With so many different methods of promoting your intro offer, new class, or teacher training it can feel completely overwhelming. Do you Tweet? Do you post to Instagram? Do you Snapchat? On top of that, every company under the sun is trying to capture people’s attention, so it can feel near impossible to make an impression. However, what if there was a neglected marketing method that, when used correctly and as part of a multi-touch marketing campaign, can yield results unlike any of the current “hot” methods?

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Topics: Sales Retention Marketing

July 4th planning for gyms and fitness businesses.

Posted by Club OS on Jun 22, 2017 11:52:41 AM

 

Independence Day in the United States is right around the corner, but have no fear as there’s still time to plan out some activities and promotions for your gym, studio, or other type of fitness business. In this guide we’ve tried to keep things simple and practical so that you can get whatever you decide to do planned out quickly - even though it’ll seem like you spent a lot of time preparing. Don’t worry, it’ll be our little secret. 😉

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Topics: Retention Marketing

How to Get Cancelled Members Back

Posted by Calley Belcher on Jun 16, 2017 4:13:07 PM

Cancelled clients are bound to happen. It’s unfortunate and can sometimes cause quite a headache for gym and studio owners. But what if you could make up for those headaches by getting your cancelled members back? Although not always the case, many people cancel based on reasons that have nothing to do with a negative impact the business had on them. It could simply be they didn’t use their membership enough, it wasn’t the right time financially, they were moving, or other personal reasons.

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Topics: Sales Retention

FREE DOWNLOAD: Referrals, Retention, And How They Work Together To Make Your Fitness Business More Money

Posted by Calley Belcher on May 18, 2017 10:24:00 AM

Everyone hears that referrals and retention are important, but does anyone actually know why?  Club OS and Perkville have teamed up to give you an in-depth look at why referrals and retention are necessary, how to run the right campaigns, and how to increase revenue using your current members.

When creating campaigns to run in your gym, creativity and consistency work together to increase the number of referrals you receive. To help you get started on running referral campaigns or to spark some simple creativity to add to your current referrals workflow, we have created some ideas you can start using today. For a more in-depth look beyond what is in this blog, download our e-book.

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Topics: Sales Retention

FREE DOWNLOAD: Follow-Up Cadences For Your Gym or Fitness Business

Posted by Calley Belcher on Apr 18, 2017 11:13:13 AM

 

Often times, the most detailed parts of a sales process make the biggest impact. Although it takes some time to create these processes, they pay off in terms of membership sales and ancillary revenue. That is why we created a Follow-Up Cadences E-Book to help you and your sales team master the art of lead nurturing. The three types of prospects you should be following-up with include leads, guests, and members. Yes, we even count members as potential prospects for up selling opportunities.  

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Topics: Sales Retention

How to Solve the Biggest Problem With the Health Club Holiday Rush

Posted by Calley Belcher on Nov 29, 2016 5:10:42 PM

 

It’s officially the busiest time of the year. The New Year’s resolution crowds are about to start flowing into your gym, making this the best time to capitalize on potential sales. But what about after the resolutions wear off, and real life begins again?

The biggest problem with the holiday gym rush is what happens when it’s over. After about three months, a lot of members are canceling or freezing their memberships because the thrill of a New Year’s resolution is gone. Here are some ways to solve the post-holiday problems, before the holidays even begin.

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Topics: Retention