In your gym or studio, you are handling sales, retention, operations, marketing, and more. With such a busy schedule and never ending “to-do” list, the thought of getting advertisements created and working for your business can be overwhelming. Between knowing how much to spend, what to say, or who target, there are a lot of variables that go into creating a money-making ad. Luckily, we are giving you a run-down of Facebook Lead Ads and how to use them to make money in your studio or gym.
Setting Up Your Ad
Getting your ad set up is fairly easy, the hard part is doing the research to know exactly what to show and what to say. For a studio or gym, it’s imperative to set yourself apart while really sticking to your brand. For example, if you’re a yoga studio that generally has a female audience, keep your ad image trendy, simple, and clean. Keep your wording short and sweet, and use language that matches your brand’s identity. If you are a powerlifting gym that generally targets males, stick with a powerful image using darker, more masculine colors that will grab attention. Again, less text is better, and be sure to use phrases that will connect with your audience. You know your members best, so go with your gut and choose images you think would grab their attention. And as always, test, test, test. Try two ads with two different images, if one does substantially better than the other, you have found a winner!
Targeting The Right Audience
One of the most important parts about any advertisement is the audience you target. You can have a great ad and spend tons of money, but if it isn’t reaching the right people, it is completely irrelevant. Start building your buyer persona by looking around your gym and seeing what age groups, gender, and professions or industries your members are in. Your age range and gender will be two of the most helpful demographics. On Facebook, you can target based on people's interests such as fitness, weightlifting, yoga, and more. If you are a gym or studio that really focuses on both genders and all age ranges, then simply throw a location target on and start your ad! Make sure to also target in your particular physical location only so that you aren’t wasting money on leads 5 cities over.
Keep an eye on how your ad is doing. If you are getting a lot of views but very little submissions, then maybe it’s time to make an edit. Don’t be afraid to change up your audience or style of ad to try and see better results.
Asking The Right Questions
On your Facebook Lead Ad, Facebook gives you pre-written questions you can add, or you can create a custom question with custom answers. As a studio or gym, you want to grab their basic contact information such as name, email, phone number, and possibly any other information that is specific to your gym. If you only ask for an email and not a phone number, you could be missing out on the contact’s preferred method of communication, so always ask for both. Facebook Lead Ads are different because they automatically fill in the leads information from Facebook, meaning the prospect really doesn't have to input anything manually. Because it is so simple to submit this form, it should be that much easier to get their information.
Integrating With A Sales Software
Once your lead has submitted their information and given you the answers to your questions, it’s time to turn them into a member. The great thing about Facebook Lead Ads is the ability to integrate with quite a few sales systems. For example, if a lead submits their information through your Facebook Lead Ad, they will automatically flow into Club OS as a web lead and be dropped into an automatic follow-up schedule. By having an integrated sales system, you ensure that no leads are lost due to lost sticky notes or unorganized employees.