Few individuals are as influential and insightful in the fitness industry as Al Noshirvani, Owner of Method Gym. As an expert in the field, Al has made waves with his innovative approaches and unparalleled expertise.
As an IHRSA board member, the cofounder of Motionsoft, the Founder of the Fitness Technology Summit, and many other roles, Al has unequivocally established himself as one of the thought leaders in our space.
Al has recently embarked on a new venture as the proud owner of Method Gym—a club whose mission is to provide a fun and affordable environment where all members feel comfortable finding their method and making their fitness journey their own. The grand opening parties for their three locations were held in early May 2023 and marked the beginning of an exciting chapter for Al and his team.
Join us for a quick-fire Q&A session with Al to understand how the Method Gym team uses our solutions to achieve remarkable success in the fitness industry.
What key elements did you look for in a software provider and technology platform?
Al: We needed a fully integrated solution to manage incoming leads, memberships, bookings, and staff. We also needed it to scale with us as our memberships increased and our team grew.
We were also looking for a partner open to nuanced requests for product feature enhancements as we continue to learn more about what our members need. Finally, we wanted a robust API setup that would allow us to build the ideal technology ecosystem.
What key features of ClubOS have helped you the most, and how?
Al: We liked the fact that we had a fully integrated solution with a unified workflow. It helps with staff training and onboarding from day one of implementation and ongoing.
We also appreciate how the ClubOS team listens to our feedback on enhancements and features. More impressive, though, was how they collaborated with us—it’s a true partnership.
What is the most important step you took while preparing to launch your new fitness brand?
Al: Of course, it was important to select the name and brand identity and demonstrate how they supported our mission, but the key was to ensure our staff bought into what we were doing.
I asked a good friend and long-time industry colleague, Tom Johnston from Talent Optimizer, to help me craft that message and establish a process for disseminating it.
Did you have any major concerns as you prepared to transition from one payment processing platform to another?
Al: We assumed we would see a dip in our collections rate in the few months following the transition for a variety of reasons. However, we have been able to achieve an impressive 96% collection rate.
That success wouldn’t have been possible without the strong alignment with our partners at ClubOS and their software.
What would you do differently if you were to do the rebrand/launch process again?
Al: Take more time to plan. It’s never enough!
What is one piece of advice you would give to other gym/franchise owners who are considering opening a gym?
Al: Focus on what you want to be and who you want to serve, and ensure all your staff understands it, too. I see many operators in our industry react to business conditions in a knee-jerk way.
Specifically, we decided that just because a low-price provider opens down the street doesn’t mean we need to lower our prices. We doubled down and focused on service and programming.
Achieve Success like Al with the Right Gym Management Software Partner
Al Noshirvani’s journey in the fitness industry is a testament to the power of innovative thinking, strategic planning, and using the right tools for success.
One key factor contributing to Al’s achievements is his partnership with ClubOS. A robust gym management software solution has proven instrumental in helping Al’s gym streamline operations, manage memberships, and optimize staff training.
If you’re about to embark on the exciting journey of opening your own gym, we encourage you to take the next step toward success by scheduling a demo.
Discover firsthand how this robust software solution can transform your gym management, enhance member experiences, and propel your business to new heights.