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How to Solve the Biggest Problem With the Health Club Holiday Rush

Posted by Calley Belcher on Nov 29, 2016 5:10:42 PM


It’s officially the busiest time of the year. The New Year’s resolution crowds are about to start flowing into your gym, making this the best time to capitalize on potential sales. But what about after the resolutions wear off, and real life begins again?

The biggest problem with the holiday gym rush is what happens when it’s over. After about three months, a lot of members are canceling or freezing their memberships because the thrill of a New Year’s resolution is gone. Here are some ways to solve the post-holiday problems, before the holidays even begin.

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Topics: Retention