Gym and fitness businesses have sales people all over the world emailing, calling, and texting prospects and members every single day. Whether it’s a single salesperson or a team of 100, the process is generally the same. The fitness industry sales process is unique because the decision people are making to join a gym or drop in for a class is often tied to emotions, thus leading to a higher need for communication in general. They want to feel comfortable and assured that your business is the right fit for them.
As a salesperson, you understand the value of each and every contact method. Email is less invasive and a little more casual. Phone calls give you the opportunity to grab someone’s attention and know they are hearing you and your message. So where does texting fit in? Right in the middle. Texting is the perfect middle lane between a passive email and a potentially invasive phone call. Each contact method has their respective time and place, but if you aren’t using texting as an option, you are leaving money on the table.
Driving sales is at the top of every gym owner, salesperson, or personal trainer’s mind. Nearly everyone exhausts their sales and marketing tactics – even those that include going to the mall and starting up cold conversations about fitness. While these can have their benefits, what if you could just use your current customers to grow your business?
Referral programs are an overlooked revenue source for most clubs. A lot of owners spend money advertising, but don’t see the value in creating a referral challenge for their customers, or offering a free giveaway. Here are a couple of reasons that prove referrals are the best way to skyrocket sales in your gym:
The New Year is only a few weeks away, meaning it’s time to reflect on what you would like to do differently in your gym for 2017. Everyone wants higher sales in the next year, but how do you make the changes to get those higher sales? You need data to make the right changes. Let this be the year you make business decisions based on honest metrics instead of gut reactions!
It’s officially the busiest time of the year. The New Year’s resolution crowds are about to start flowing into your gym, making this the best time to capitalize on potential sales. But what about after the resolutions wear off, and real life begins again?
The biggest problem with the holiday gym rush is what happens when it’s over. After about three months, a lot of members are canceling or freezing their memberships because the thrill of a New Year’s resolution is gone. Here are some ways to solve the post-holiday problems, before the holidays even begin.
Despite email marketing being a proven tool for communicating with members, often club owners still feel apprehensive about using it. This aversion to email marketing limits a club’s ability to connect with its members and capitalize on opportunities. A recent Yodle survey found that far more respondents are open to receiving communication from businesses, like helpful tips, appointments reminders, and invitations to events, than actually receive these kinds of contacts. Here are 5 common misconceptions of email marketing:
If you’re looking to increase your club’s revenue, pursuing new leads may seem like the quickest way. However, your current members can be easier to tap and provide a reliable revenue source. Unlike new leads, you don’t have to ‘sell’ your club to members, they’ve already acknowledged the value your business provides them by purchasing a membership. Deepen your club’s relationship with these members, while enhancing their overall experience, through personal training (PT) and group training.
Here are three ways to jumpstart your PT and group training sales:
Welcome to our brand new blog. We wanted to start things off with a quick introduction from our CEO, Adam:
I know, I know. Yet another blog? But wait, this blog will be different. The Club OS blog will be about technology, and how it can help health club and wellness businesses grow. While we will be posting the occasional Club OS feature updates and announcements, we will focus on topics such as improving your marketing, increasing your gym sales, managing employees, general trends in health club tech, and more. We'll even be sharing some behind-the-scenes happenings at Club OS HQ (including sneak previews of new, unreleased stuff)!